WhatsApp message templates now available for AI agents
You can now message WhatsApp customers outside the 24-hour reply window using message templates approved by Meta.
What's a message template?
It's a pre-written message that Meta approves in advance, like an order update, an appointment reminder, or a friendly "just checking in." You can personalize each one with details like the customer's name or order number, and add an image and buttons.
With templates, you can message customers outside the 24-hour window using the pre-approved messages.
Create your first template
1. Go to Deploy , then click Templates on the WhatsApp card.
2. Click + New template , give it a name, and write your template.
3. Click Submit for review . Meta usually approves templates within 24 hours.
Send it whenever you need
Once approved, send a template from any WhatsApp conversation, even after the 24-hour window has closed. Or add it to a workflow to send follow-ups automatically. When your customer replies, you can chat as usual again.